Welcome To The Mind-Lab
Let's explore Creative Economy Issues.
What Is A Creative Scientist?
One way to disrupt a system that has long categorised disciplines into Arts and Sciences is to present design as science. I recently switched my title from Creative Consultant to Creative Scientist. Only one person so far, at the time of writing, has dared seek explanation. I know the general silence from the market is not agreement, but quiet confusion. For generations, design has been miscategorised as a purely expressive art. Although it differs from fine arts in that it does not express personal opinion, it is expressive all the same, conveying ideas. But unlike fine arts, it does significantly more than that; it is a science. It is the science of deliberate, controlled cognitive activation as exemplified by the field of NeuroDesign.
In the Creative Economy, the term ‘Creative Scientist’ is not an adjective; it is a noun. It does not denote a scientist who happens to be creative, but a creative professional and researcher who applies scientific principles and frameworks to deliver highly engineered solutions. The specific core sciences applied in the Creative Industries are Neuroscience and Cognitive Psychology. This is the filter that separates Creative Specialists from the general creatives, the seniors from the juniors.
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BOOKS BY KMAK
There is a Science Behind The Artwork and it’s at work whether your brand is conscious of it or not; unconscious brands, blindly stumble along hoping for the best. Take advantage of the science to build brands deliberately from a strategic, science based approach. Uncover The Science Get a copy
KMAK – INTRO
I love Black; I am inspired by it’s efficient absorption of energy, quiet stillness and patience. It’s a depository of potential, mystery and surprise… Hi, I am KMak. The name is a more efficient version of Kudakwashe B… Makurumure. My full names consist of a total 28 letters; the English Alphabet has 26.
KMak BOOKS
There is a science behind the artwork and it’s at work whether your brand is conscious of it or not; unconscious brands, blindly stumble along hoping for the best. Take advantage of the science to build brands deliberately from a strategic, science based approach. Order Your Copy of The Book
Top Reads
The Creative Brief: whose head must roll?
Are you starting on the wrong foot? The brief is not called an ‘instruction’, for good reason, and understanding the difference is the beginning of your journey to creative excellence. Briefing correctly is a real skill and getting it wrong will wreck a project before it has even begun. The
Man Vs Machine: value of the creative mind
Where does it fit in serious economics and national development? Sometimes the daring messenger takes advantage of his trusting master’s letters and runs away with the girl. But, it is a doomed romance without the master’s hand. The commercial and academic worlds have for a long time trivialised art and
Creativity In Marketing: versus pure originality
Creativity and Originality in Design, Advertising and General Marketing Collateral. Marketing: I hesitate to even type the word. If ever there was a sinfully misused business term, it is this one. I will try by all means not to add to the problem. “One thing” I am certain of is
Creative Spirit Mediums: Channelling
CHANNELLING THE POWER: Mediums Of The Universal Creative Mind – and yes, it is mediums not media Creativity is not something that anyone does; but, something that happens through a creator, sort of like a spirit channeled through a medium. The term Creative Media encompasses all platforms through or along
Falling Outside The Box
A designer out of his lane. . What would make this designer stray so far out the box to write a book? I am certain there are many things out there that I could be pushed into doing, but, I am pretty positive writing a book is not one of them.
