Welcome To The Mind-Lab
Let's explore Creative Economy Issues.
The Creative Scientist
One way to disrupt a system that has long categorised disciplines into Arts and Sciences is to present design as science. I recently switched my title from Creative Consultant to Creative Scientist. Only one person so far, at the time of writing, has dared seek explanation. I know the general silence from the market is not agreement, but quiet confusion. For generations, design has been miscategorised as a purely expressive art. Although it differs from fine arts in that it does not express personal opinion, it is expressive all the same, conveying ideas. But unlike fine arts, it does significantly more than that; it is a science. It is the science of deliberate, controlled cognitive activation as exemplified by the field of NeuroDesign.
In the Creative Economy, the term ‘Creative Scientist’ is not an adjective; it is a noun. It does not denote a scientist who happens to be creative, but a creative professional and researcher who applies scientific principles and frameworks to deliver highly engineered solutions. The specific core sciences applied in the Creative Industries are Neuroscience and Cognitive Psychology. This is the filter that separates Creative Specialists from the general creatives, the seniors from the juniors.
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Key Pages
KMAK – INTRO
I love Black; I am inspired by it’s efficient absorption of energy, quiet stillness and patience. It’s a depository of potential, mystery and surprise… Hi, I am KMak. The name is a more efficient version of Kudakwashe B… Makurumure. My full names consist of a total 28 letters; the English Alphabet has 26.
The CREATIVE MIND – BLOG
Welcome To The Mind-Lab Let’s explore Creative Economy Issues. AI HAS DEMOCRATISED DESIGN It generates decent graphics and designs, but it doesn’t teach the fundamentals of Design Science and Creative Strategy. My books and articles fill that gap.CLICK HERE TO GET THE BOOKS & A CREATIVE ADVANTAGE The Creative Scientist
BOOKS BY KMAK
There is a Science Behind The Artwork and it’s at work whether your brand is conscious of it or not; unconscious brands, blindly stumble along hoping for the best. Take advantage of the science to build brands deliberately from a strategic, science based approach. Uncover The Science Get a copy
Top Reads
Blind Intelligence
The creative industry has weathered many technological disruptions, with many casualties along the way. AI is the latest, necessitating significant shifts in processes and skills, like the introduction of prompt engineering. For now, the human creative retains a cognitive advantage, but this is a moving target. While AI excels at
The Future Of Work
Working From Home: an AI perspective We talk a lot about how AI will change the way we work and how many of us are in danger of losing our jobs, but what does AI itself have to say about this? Articlesious errors. In this case, however, I decided to
Beyond The Algorithm
Many top-level creatives excel in a wide range of activities and possess diverse skills and expertise. The best among us can seamlessly handle everything from concept development and strategic planning to project management and execution, alongside our artistic pursuits.
ANI
ANI Means Artificial Narrow Intelligence: But, make no mistake, AI is very powerful and “intelligent”; humans just need to do a little handholding in areas where cognitive abilities give humans an advantage. #ArtificialIntelligence #creatives #creativebusinessideas #Innovation #strategy
CREAM TEAS:
The Essential “Diet” for a Thriving Future A more wholesome and inspiring expansion of the STEM concept. A term more evocative of our deepest aspirations than STEM: for prosperity and a higher quality of life filled with comfort and joy, allowing us to truly eat the fruits of our efforts
The Innovation Charade
Are We Just Saying the Words? It has become impossible to attend a seminar, workshop, or listen to a speaker leave the stage without hearing the words INNOVATION and CREATIVITY. This refrain is now constant, even within our highest institutions of learning. This raises a crucial question: What do these
Beyond The Canvas
Many top-level creatives excel in a wide range of activities and possess diverse skills and expertise. The best among us can seamlessly handle everything from concept development and strategic planning to project management and execution, alongside our artistic pursuits.
Bridging the Gap
Between Experience and Academia: Experienced professionals who lack formal degrees often possess a deep well of practical knowledge, honed through years of hands-on work and real-world problem-solving. However, a significant dilemma arises when attempting to transfer this invaluable expertise to colleagues with traditional academic backgrounds: the absence of a shared
