The CREATIVE MIND – BLOG

Welcome To The Mind-Lab

Let's explore Creative Economy Issues.

AI HAS DEMOCRATISED DESIGN

It generates decent graphics and designs, but it doesn't teach the fundamentals of Design Science and Creative Strategy. My books and articles fill that gap.
CLICK HERE TO GET THE BOOKS & A CREATIVE ADVANTAGE

What Is A Creative Scientist?

One way to disrupt a system that has long categorised disciplines into Arts and Sciences is to present design as science. I recently switched my title from Creative Consultant to Creative Scientist. Only one person so far, at the time of writing, has dared seek explanation. I know the general silence from the market is not agreement, but quiet confusion. For generations, design has been miscategorised as a purely expressive art. Although it differs from fine arts in that it does not express personal opinion, it is expressive all the same, conveying ideas. But unlike fine arts, it does significantly more than that; it is a science. It is the science of deliberate, controlled cognitive activation as exemplified by the field of NeuroDesign.

In the Creative Economy, the term ‘Creative Scientist’ is not an adjective; it is a noun. It does not denote a scientist who happens to be creative, but a creative professional and researcher who applies scientific principles and frameworks to deliver highly engineered solutions. The specific core sciences applied in the Creative Industries are Neuroscience and Cognitive Psychology. This is the filter that separates Creative Specialists from the general creatives, the seniors from the juniors.

The Creative Scientist uses visual materials merely as neurological triggers. They are not the product. The product is Neurocognitive Activation (N.C.A.), resulting in scientifically predictable activity or conditions. This is a critical necessity in industrial development, global competitiveness and import substitution, as we can directly manipulate the success of products and productive systems.

As AI replaces humans in menial, repetitive and executional tasks, the Cognitive space offers humans not just a last stand but a much higher level of elevation of the application of human creative intellect. While debate rages on about the future of human creativity, I have already transitioned. In fact, I have been here, waiting for a couple of years; read my book, Riding the Consumer, and you will see what I mean. I started writing the book in 2004 and only decided to publish it in late 2024.

Feature

The Future Of Work

Key Pages