Welcome To My Mind
Don't mind the mess; the ideas are worth it.
Let's explore Creativity and Innovation—the engine of economic development. Here we clarify the misunderstood and scale the ignored to drive national progress, like Zimbabwe's NDS2.
While we are at it, don't forget to check out
The Black Flower
Creatives blossom in a variety of ways. I’ve become the black flower. My pollen fertilises creative minds, bringing forth from the depths of the darkness and the unknown, bright new ideas for a bright new world.
My first book, “Riding the Consumer”, contains 200 pages of insights about design that aren’t taught in college. Informed by 33 years of experience. Every designer & marketer should have a copy. Business Executives will benefit too. The illustrated print editions – paperback & collector’s hardcover offer a richer experience. #STRATEGY #BusinessSolutions #Creative. Get a copy on Amazon.
Sometimes I get a thought in my head or come across a concept, a statement, and it resonates with me so clearly that I feel it is a part of me. I know it is real for I have sensed it and on many occasions have felt it coursing through my veins, embracing my spirit. It is intimately clear yet totally unfathomable. The Universal Creative mind is everywhere, in everything and in everyone. On this digital property I play and as I do, I record my conversations, my thoughts and inspired messages from the source of all creativity; The Universal Creative Mind.
Feature
Working From Home: an AI perspective We talk a lot about how AI will change the way we work and how many of us are in danger of losing our jobs, but what does AI itself have to say about this? Articlesious errors. In this case, however, I decided to let AI have its say […]
Key Pages
KMAK – INTRO
I love Black; I am inspired by it’s efficient absorption of energy, quiet stillness and patience. It’s a depository of potential, mystery and surprise… Hi, I am KMak. The name is a more efficient version of Kudakwashe B… Makurumure. My full names consist of a total 28 letters; the English Alphabet has 26.
BOOKS BY KMAK
There is a Science Behind The Artwork and it’s at work whether your brand is conscious of it or not; unconscious brands, blindly stumble along hoping for the best. Take advantage of the science to build brands deliberately from a strategic, science based approach. Uncover The Science Get a copy
The CREATIVE MIND – BLOG
Welcome To My Mind Don’t mind the mess; the ideas are worth it. Let’s explore Creativity and Innovation—the engine of economic development. Here we clarify the misunderstood and scale the ignored to drive national progress, like Zimbabwe’s NDS2. While we are at it, don’t forget to check out Books By
Top Reads

AGEISM
In these times plagued by ageism, it is critical to bear in mind that the aged are not useless. Representation and youth should not always be the focus. There is value in a slower, more deliberate and pensive mind with dulled emotions and vicennia of experience to draw from. What

The Strategic Power of Design
The World Economic Forum’s Future of Jobs Report 2025 consistently highlights critical and strategic thinking as crucial to the key human skills required for the future workforce. Applying these skills begins with a clear understanding of how things work. The book, ‘Riding the Consumer,’ offers valuable insights into how commercial

Human Transcendence
The Altar for a Co-Evolving AI The greatest danger we face with Artificial Intelligence is not that it will one day surpass us, but that we will prioritise its development at the expense of our own. We must reframe this pivotal moment in history. This is not a race against

FROM BRIEFS TO PROMPTS
The success of any creative endeavour is limited by the quality of the brief. Many subpar designs originate from poorly constructed briefs, and this is especially clear when using generative AI to create something truly original.

Just Do It
Taking a creative leap
‘JUST DO IT’ – The first time I came across this statement I was deep in conversation with a “friend”………….. and; that is about all I am prepared to share on that ‘conversation’ 😉 Too many times we stop before we start because we over process scenarios; either, imagined threats, disqualification

Riding The Consumer: the power to control
Why the book title makes so much sense. Are consumers really ridden? Not literally of course, but, if true, in what sense is it so? The advent of the industrial revolution brought about an incredible amount of product variation and competition. This in turn lead to a much welcome increase and

No One Buys Product: the ultimate illusion
It Goes Against All Logic Doesn’t It? But then again, we are not creatures of logic, are we? Industrial standardisation has weakened the argument for product quality and uniqueness quite significantly. It has steered consumers towards motivations other than simple quality and function. We “eat” with our eyes now more

The CEO, The Bottom Line & Creative Services
The Value Of Art In Commerce. A Key Investment Or A Luxury Expense? The disadvantage of being a formerly colonised country, if you can call it that, given developmental trajectories and our affinity for western ‘sweets’, is that we remained tethered in many ways; psychologically and otherwise. Though we are separate





