Megabyte of ram, 256KB Ram to be exact. That was the tech of the day. With this exciting job I was able to pay my own way through design school and buy myself supplementary Design Books. Having a job whilst still in school meant that I had to take evening classes, so, each day I would walk a three point triangular route; (1) to work in the morning, (2) to school in the evening then (3) back home between 8 and 9pm; A total of about +/- 20KM each day, 3 days a week . It’s been an incredible experience and I have amassed vast amounts of it. Over the decades I have worked in various capacities; ranging from hands on elbow grease work to management positions. I have worked in Illustration; Print and Digital Graphic Design; Print Production Management; Advertising; Digital Content Creation; Web Design; Television / video Documentary and Commercial Filming; Video Editing and Production; Production Management; Concept Development; Art Direction; Creative Direction; Creative and Business Strategy, as well as being a Business Owner and Entrepreneur, a Husband and a Father.
‘Recently’ I put my experience to use and penned a book; the title is “RIDING THE CONSUMER”. It’s a book which aims to bridge the gap – between commercial creatives and corporate executives. The book promotes general understanding of the significance of commercial art and design and the value of trained creatives in elevating what would otherwise be little more than just pretty images to a more powerful strategic business tool.
I am the owner and Founding partner in two creative businesses one of which is a Creative Agency business and the other a Creative Think Tank and Round Table which is focused on experimenting with creativity, innovative concepts and general inventiveness beyond commercial communication and branding. We develop and produce solutions and tools for social and other developmental needs, including educational materials.’