Riding The Consumer (RTC)
200 pages of insights about design they can’t give you in college. Informed by 33 years of experience. Every designer & marketer should have a copy. Business Executives will benefit too. The illustrated print editions – paperback & collector’s hardcover offer a richer experience. #STRATEGY #BusinessSolutions #Creative. Get a copy on Amazon.
Sometimes I get a thought in my head or come across a concept, a statement, and it resonates with me so clearly that I feel it is a part of me. I know it is real for I have sensed it and on many occasions have felt it coursing through my veins, embracing my spirit. It is intimately clear yet totally unfathomable. The Universal Creative mind is everywhere, in everything and in everyone. On this digital property I play and as I do, I record my conversations, my thoughts and inspired messages from the source of all creativity; The Universal Creative Mind.
AGEISM
In these times plagued by ageism, it is critical to bear in mind that the aged are not useless. Representation and youth should not always be the focus. There is value in a slower, more deliberate and pensive mind with dulled emotions and vicennia of experience to
The Strategic Power of Design
The World Economic Forum’s Future of Jobs Report 2025 consistently highlights critical and strategic thinking as crucial to the key human skills required for the future workforce. Applying these skills begins with a clear understanding of how things work. The book, ‘Riding the Consumer,’ offers valuable insights
Human Transcendence
The Altar for a Co-Evolving AI The greatest danger we face with Artificial Intelligence is not that it will one day surpass us, but that we will prioritise its development at the expense of our own. We must reframe this pivotal moment in history. This is not
FROM BRIEFS TO PROMPTS
The success of any creative endeavour is limited by the quality of the brief. Many subpar designs originate from poorly constructed briefs, and this is especially clear when using generative AI to create something truly original.
Just Do It
Taking a creative leap
‘JUST DO IT’ – The first time I came across this statement I was deep in conversation with a “friend”………….. and; that is about all I am prepared to share on that ‘conversation’ 😉 Too many times we stop before we start because we over process scenarios; either,
Riding The Consumer: the power to control
Why the book title makes so much sense. Are consumers really ridden? Not literally of course, but, if true, in what sense is it so? The advent of the industrial revolution brought about an incredible amount of product variation and competition. This in turn lead to a much
No One Buys Product: the ultimate illusion
It Goes Against All Logic Doesn’t It? But then again, we are not creatures of logic, are we? Industrial standardisation has weakened the argument for product quality and uniqueness quite significantly. It has steered consumers towards motivations other than simple quality and function. We “eat” with our
The CEO, The Bottom Line & Creative Services
The Value Of Art In Commerce. A Key Investment Or A Luxury Expense? The disadvantage of being a formerly colonised country, if you can call it that, given developmental trajectories and our affinity for western ‘sweets’, is that we remained tethered in many ways; psychologically and otherwise. Though
