The Belief That, Graphic Design is merely about words and images, I believe, remains one of the

Greatest Misconceptions

of all time

There is a science behind the artwork

and it’s at work whether your brand is conscious of it or not; unconscious brands, blindly stumble along hoping for the best. Take advantage of the science to build brands deliberately from a strategic, science based approach.

Pre-Order Your Copy of The Book - Read About The Science Behind The Graphics

A redirection from the pretty picture mindset, to the science behind the text and images. Relooking Graphic Design as a practice in applied Cognitive Psychology.

A  Complementary Pre-Launch Preview Copy

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