General Articles

The success of any creative endeavour is limited by the quality of the brief. Many subpar designs originate from poorly constructed briefs, and this is especially clear when using generative AI to create something truly original.

‘JUST DO IT’ – The first time I came across this statement I was deep in conversation with a “friend”………….. and; that is about all I am prepared to share on that ‘conversation’ 😉 Too many times we stop before we start because we over process scenarios; either, imagined threats, disqualification or failure, when what we

Why the book title makes so much sense. Are consumers really ridden? Not literally of course, but, if true, in what sense is it so? The advent of the industrial revolution brought about an incredible amount of product variation and competition. This in turn lead to a much welcome increase and liberating variety of choice. The

It Goes Against All Logic Doesn’t It? But then again, we are not creatures of logic, are we? Industrial standardisation has weakened the argument for product quality and uniqueness quite significantly. It has steered consumers towards motivations other than simple quality and function. We “eat” with our eyes now more than ever before. Nowhere is

The Value Of Art In Commerce. A Key Investment Or A Luxury Expense?  The disadvantage of being a formerly colonised country, if you can call it that, given developmental trajectories and our affinity for western ‘sweets’, is that we remained tethered in many ways; psychologically and otherwise. Though we are separate and independent we are still

Are you starting on the wrong foot? The brief is not called an ‘instruction’, for good reason, and understanding the difference is the beginning of your journey to creative excellence. Briefing correctly is a real skill and getting it wrong will wreck a project before it has even begun. The creative space is littered with

Where does it fit in serious economics and national development? Sometimes the daring messenger takes advantage of his trusting master’s letters and runs away with the girl. But, it is a doomed romance without the master’s hand.  The commercial and academic worlds have for a long time trivialised art and the creative mind and glorified

Creativity and Originality in Design, Advertising and General Marketing Collateral.  Marketing: I hesitate to even type the word. If ever there was a sinfully misused business term, it is this one. I will try by all means not to add to the problem. “One thing” I am certain of is that design is not marketing,

CHANNELLING THE POWER: Mediums Of The Universal Creative Mind – and yes, it is mediums not media Creativity is not something that anyone does; but, something that happens through a creator, sort of like a spirit channeled through a medium. The term Creative Media encompasses all platforms through or along which creative ideas are presented

A designer out of his lane. . What would make this designer stray so far out the box to write a book? I am certain there are many things out there that I could be pushed into doing, but, I am pretty positive writing a book is not one of them. Over the years I have