The World Economic Forum’s Future of Jobs Report 2025 consistently highlights critical and strategic thinking as crucial to the key human skills required for the future workforce. Applying these skills begins with a clear understanding of how things work. The book, ‘Riding the Consumer,’ offers valuable insights into how commercial creative services operate, with a special emphasis on design. It’s a must-read for anyone seeking to understand the strategic power of design in influencing consumer behaviour. https://a.co/d/9vEjG6V #MarketingStrategy #CreativeDirection #ConsumerBehavior #BookTwitter #Branding #ConsumerPsychology #DesignThinking
