‘JUST DO IT’ – The first time I came across this statement I was deep in conversation with a “friend”………….. and; that is about all I

Why the book title makes so much sense. Are consumers really ridden? Not literally of course, but, if true, in what sense is it so? The

It Goes Against All Logic Doesn’t It? But then again, we are not creatures of logic, are we? Industrial standardisation has weakened the argument for

The Value Of Art In Commerce. A Key Investment Or A Luxury Expense?  The disadvantage of being a formerly colonised country, if you can call

Are you starting on the wrong foot? The brief is not called an ‘instruction’, for good reason, and understanding the difference is the beginning of

Where does it fit in serious economics and national development? Sometimes the daring messenger takes advantage of his trusting master’s letters and runs away with

Creativity and Originality in Design, Advertising and General Marketing Collateral.  Marketing: I hesitate to even type the word. If ever there was a sinfully misused

Mediums Of The Universal Creative Mind – and yes, it is mediums not media Creativity is not something that anyone does; but, something that happens through