
BEYOND THE CANVAS
Many top-level creatives excel in a wide range of activities and possess diverse skills and expertise. The best among us can seamlessly handle everything from concept development and strategic planning to project management and execution, alongside our artistic pursuits.

FROM BRIEFS TO PROMPTS
The success of any creative endeavour is limited by the quality of the brief. Many subpar designs originate from poorly constructed briefs, and this is especially clear when using generative AI to create something truly original.

Just Do It
Taking a creative leap
‘JUST DO IT’ – The first time I came across this statement I was deep in conversation with a “friend”………….. and; that is about all I

Riding The Consumer: the power to control
Why the book title makes so much sense. Are consumers really ridden? Not literally of course, but, if true, in what sense is it so? The

No One Buys Product: the ultimate illusion
It Goes Against All Logic Doesn’t It? But then again, we are not creatures of logic, are we? Industrial standardisation has weakened the argument for

The CEO, The Bottom Line & Creative Services
The Value Of Art In Commerce. A Key Investment Or A Luxury Expense? The disadvantage of being a formerly colonised country, if you can call

The Creative Brief: whose head must roll?
Are you starting on the wrong foot? The brief is not called an ‘instruction’, for good reason, and understanding the difference is the beginning of

Man Vs Machine: value of the creative mind
Where does it fit in serious economics and national development? Sometimes the daring messenger takes advantage of his trusting master’s letters and runs away with